Blog overwhelm is for real. Whether you are a new blogger or an old pro, blog overwhelm can strike. Sometimes it can be without notice (i.e. “writer’s block”). Other times it can have very real underlying issues behind it.
So how do you overcome blog overwhelm and what should you do to kick it to the curb?
What To Do When You Have Blog Overwhelm
Issues With Visibility
You love blogging but you don’t want to be one of those bloggers. You know the type? The one with the Facebook ad, the group of 20k or the one who you see in all the groups hustling and connecting.
I was there too- I ran this blog for over a year. I regularly participated in blog share threads and enjoyed meeting people on social media.
But when it came to things like email marketing and actually taking things to the next level?
You might be wondering why and all I can say is that I don’t know. I know my stuff, I love talking about blogging and social media. However, I didn’t see myself as an expert or an authority. So I almost had an aversion to raising my visibility.
What to do: Feel the fear and do it anyway. It’s totally terrifying to position yourself as an expert of any kind. It’s even scarier to take on the responsibility of helping someone with a problem.
I’ve been around the online business space long enough now to realize you know more than someone else does. I guarantee it. You like doing things that other business owners don’t. This is your window to help with your unique gifts.
People (with less experience than you) are daily selling ecourses, books and offering services to help others. Someone wants to work with you, it’s your job to find them. Then dazzle them with your awesomeness.
Issues With Time
Perhaps your blog is something on the back burner. You are currently offering services or building a business. The blog will come when “you have time to focus” on it, right?
There is never going to be a perfect time to launch a blog.
That’s the dirty truth right there. Blogging takes time and learning all the ins and outs (hello SEO) takes awhile. So why should you blog regularly?
Build know, like and trust- If you are a business owner, you need to blog, period. Social media is a lot of fun but when you blog something magical happens as you grow your audience. They develop trust in you. For business owners, this is key because the more trust they have- the more likely they are to buy from you.
Even for service based providers, this can mean more business for you. For example, if I’m working with a social media client, there are several key pieces of my written content that shows them what I’m about.
Starts building a relationship- Online, people are searching for ways to distinguish the people who are fake and who is real. When you have a blog, you can start bringing in people to your community and build a real relationship with them.
This may not happen overnight. Sometimes, the relationship can take awhile to permeate. You never know who is watching and reading in the shadows and when they may decide to ask for help.
Being that there’s no timer on when this may happen, you are better off starting sooner rather than later.
What to do: Start. Even if it’s terrible, start. Even if you don’t think you know what you’re doing, start. You will be better off for starting now than waiting for perfect timing.
Learn on the go. You will learn more about blogging. You will learn more about what your audience truly needs.
The timing will never be perfect.
Issues With Continuity
Perhaps you are like me and fall in to this category. It has been 6 months since my last post. Why? I got busy.
I’m a stay at home mom and to turn your blog into a business- it requires money.
And honestly, we didn’t have it.
I wrestled for awhile with the choice of what to do. Finally, a friend of mine told me I should look at helping others with their social media.
Over the past year, many people had asked if I did any social media management and my answer was always the same.
But it took my friend finally telling me just to try it for me to launch my business. Pretty soon, things spiraled and I had really consistent income.
But it came at a cost, the plans to “fund the blog” soon fell by the wayside. I just didn’t have time.
After a few months, it became harder and harder to come back to the blog. Would people even remember me? Would I feel like a failure for being away for so long?
Last night, I had a dream that I wrote this very post. I took it as a sign to get my writing going again but to use what I’ve learned over the past 6 months to share with you.
What to do: feel the fear and do it anyway. I’m back and definitely much smarter than I was six months ago. If others can do it, I can to. And so can you.
Being an entrepreneur means you will have many sleepless nights. You will have many nights where you doubt if you can do it one more day. You will have customers who make you crazy.
But then you will have people who found you online and inspire you to be an even better version of yourself. You will want to harness than energy and use it to help even more people.
So have you ever been caught in blog overwhelm? What did you do to overcome?
And if you feel like following along on the new improved blog journey- join me here: