When you start a blog, your first big goal is to get traffic. One of the best bets on traffic generation for your blog is Pinterest. Crafting a Pinterest strategy to start gaining momentum is key. So how do you get started?
The Power Of Pinterest
Pinterest can be a powerhouse for your blog. Unlike Facebook, Twitter and Instagram- the lifespan of a pin is much longer. This can help your content gain visibility (aka find you new fans).
If you are in a product based business (or blog), Pinterest is the hottest place to be. Studies show 87% of people on Pinterest purchase things they previously pinned.
Pinterest is the place for planning. Whether it’s a trip, wedding, celebration or your next business idea- you as a blogger have a tremendous opportunity to share your content with a wider audience.
Does Your Blog Need Pinterest?
For the most part, Pinterest is nearly always a good idea. It is a phenomenal tool for driving long-term consistent traffic to your blog.
Pinterest users tend to be 30-49 year old women. However, recent studies have shown that men using Pinterest is on the rise. If your target audience is women, Pinterest will be an amazing part of your social media strategy.
Pinterest is a long term strategy for your blog. Meaning that this isn’t something you are just going to pin once and move on. Pinterest is all about showing up consistently and delivering quality content.
The average pin lasts around 3 months so depending on the virality of your content, it may take a bit for a pin to “catch on”. If this happens to you, don’t assume Pinterest isn’t for you. Keep pinning and tweaking your Pinterest strategy until your numbers go up.
How To Create A Pinterest Strategy For Your Blog
When you start your Pinterest account, you want to make sure you have a business one. When someone visits your profile, they can’t tell if you are on a business or personal account. The big difference is the ability to track analytics.
Being able to use Pinterest analytics is going to be key for you as you begin using Pinterest for your blog. Make sure to verify/confirm your website so Pinterest will track things like post impressions, saves and clicks to your domain.
Pinning consistently is one of the most important things you can do to grow your Pinterest presence. Regularly pin 10-30 pins a day with a mix of other people’s content to start working your way into the prized smart feed.
Pinterest can be one of the more time consuming platforms to schedule so if you aren’t able to pin live, I highly recommend investing in Tailwind. Tailwind is an approved Pinterest platform and will design a smart schedule to show you when your followers are online most.
I frequently get asked why you should pin other people’s content on Pinterest and here’s why you should. Pinterest is all about curation so by pinning other content, you show others that you are an authority in your space.
Make sure you have rich pins enabled for your site. Rich pins are super pins that have extra info about your post. These pins are powerful because they help pinners see what a pin is about before clicking through or pinning. So the more info you give them, the more likely they are to engage with your pin.
For a fantastic walk through on how to set up rich pins for your blog, check out this post from Socially Sorted.
While we are talking about your pins, let’s chat about the cardinal rule of Pinterest. You need to have vertical pins. Vertical pins consistently get higher engagement and better visibility in the smart feed.
For maximum exposure of your blog post, try creating 2-3 additional pins to split test what type of content your audience prefers.
When you start out on Pinterest it can be challenging to build a following. Explore group boards in your niche to get in front of other people’s audiences. Pin Groupie is a great place to find boards and see who are accepting new contributors.
Newer to the scene are Tailwind tribes which are more private but still a great opportunity to collaborate with other bloggers. Here’s a great list from Singing Through Rain to get you started.
Pinterest is all about that SEO. If you are new to SEO, it stands for search engine optimization. When someone goes to the search bar in Pinterest looking for information, what they type in is called keywords.
You need to think like your ideal reader. It can be super tempting to get cute with your board names but the more searchable they are, the more likely someone will find you.
You want to make sure your keywords are in your business name, profile description and in your board names/descriptions. Pins from your blog need to also have keywords in the description as well.
Make sure your boards are categorized and have at least 5 (preferably 10) pins on them. This will help them perform better in search. Also for a little added SEO juice, pin content to keyword specific boards, such as Pinterest articles to a specific Pinterest named board.
Creating the perfect Pinterest strategy for your blog can help you drive traffic long-term to your site. Learning how Pinterest works and taking time to get to know the platform will help you keep growing.
As a new blogger, it can be super tempting to dive in to all the networks. When you stop and really learn things one step at a time, it helps you build a stronger foundation.
So what is your biggest challenge with creating your Pinterest strategy for your blog? What’s one tip you would give to a new blogger about how to get the most out of Pinterest?