Yay! You decided to started an online business. Working online can be fun, challenging and rewarding (all in the same day)! You may be wondering what comes next- how do you build a thriving business?
Many Will Enter, Few Will Win
Everyone is working on their side hustle these days- from the MLM mama hosting Facebook parties to your neighbor who’s selling on Amazon. But not everyone succeeds.
What do the successful businesses do differently? Do they have a magic road map to the money?
I used to think so. After starting multiple businesses that failed, I thought it wasn’t for me.
I used to watch other bloggers, freelancers, MLM leaders build and build. Where was I? Stuck trying to convince my husband that one more course, order or training would unlock my success.
Shockingly enough, it didn’t.
Finally, I started taking a look around at people that were truly successful online. I built relationships with people I would have NEVER thought would talk to me.
3 Things You Need To Build Your Online Business
What I discovered was that people were crushing relationship building. They were getting online everyday and sharing content, making friends and establishing themselves. Network marketers know this as the infamous “know, like and trust”.
I’m going to break this down for you a little more because at first I thought this was super easy. I thought it was doing it to grow all of my other businesses. But I wasn’t.
People need to know who you are. Sometimes, we confuse this to mean that we are really good at adding people on Facebook. Or we are really good at being in a lot of Facebook groups. We may even think we are doing this when we promote ourselves on social media.
Where I went wrong in the past was I wasn’t building relationships enough. As a blogger, I was terrified of growing an email list. I wouldn’t email my list because I was scared of unsubscribes. I completely avoided Instagram because I didn’t want to be unfollowed.
Take time online every day to build relationships. Answer questions in Facebook groups. Help that struggling blogger get their first post up. Strategize with a friend on their upcoming launch.
You have to dig in deep and do the uncomfortable work sometimes. People will unsubscribe, some people won’t be as friendly as you thought. Believe it or not, that’s okay.
Where know is more about making sure people know your name, like is developing a preference for your content or brand. One of my favorite social media platforms, Twitter is a great place for developing the like factor.
You have to own your voice. Building relationships online can be more challenging than building in real life. When you sit down with a new friend for coffee, you can see them, their body language, their tone. Online, you can’t use those nuances, you have to find your online voice.
One great way to build up your “like” is to show more of yourself online. One of the best ways to do this online is through social media. Personally, I like using Instagram Stories and Snapchat to take people more behind the scenes in your life.
Make sure you engage on social media, comment back to people who take time to comment on your posts. Follow influencers in your space and make sure you are engaging with them. You want them to know your name.
As you build relationships and let people know who you’re about- then they begin to trust you. As you develop trust with your audience, then you can start offering resources they will value.
I can truly say at this point in my business, if you aren’t selling- they haven’t trusted you yet.
Think about it like this- are there people you follow online that you sign up for everything they offer? Why do you do that? Because you know that their content delivers, you like the person and they have a track record of helping you.
Trust can be scary as a business owner to build. There may be people who don’t like your content. People will unsubscribe from your list. You may find that people unfollow you on social media.
I used to think that this was a bad thing. I would take losing one person as a sign that I wasn’t meant to have an online business. You have to change your thinking to that you are starting to truly find the people you are meant to serve.
Wrapping It All Up
Hopefully, this gives you some great ideas (and courage) to go out and truly create the business of your dreams. Tell me in the comments- how do you create “know, like and trust” in your online business?