Hey there new blogger! I know this world can seem super overwhelming- WordPress, social media, email marketing…the list never ends. One of the biggest things you are worried about is separating your blog from all the other blogs in your niche and standing out. One super simple way you can do this is through outbound links.
What Are Outbound Links?
Outbound links are sources that are relevant to your post. The big catch is these links don’t belong to you. Yoast loves them and they help give your blog that happy green light before you publish.
Why would Yoast WANT you to link to blogs that aren’t yours? Seems counterintuitive right?
Why You Need To Build Your Authority With Outbound Links
Outbound links play a huge part in building the authority of your site. You are are a super knowledgable source. When you link your amazing content to other influential content, you super charge your posts.
We are all probably doing research before we write anyway- so why not pay it forward by sharing it with your audience?
Linking also can drive traffic to influential sites. If enough traffic comes from a particular site, that site will take notice. Many times I have had a blogger with a bigger audience visit my post to thank me for linking to them. Some sites have even taken it a step further and shared my post with their audience.
I also love linking to tools that I use to run my business. You never know when they are looking for a brand ambassador or someone to collaborate with. This can help you monetize and maybe even get your product for free.
Linking is also good for you because it shows that you are truly looking to engage with the community. You’re not someone that’s out there creating content that is all about you. Often you can build amazing partnerships and friendships with other bloggers simply by linking to their content.
Should You Link To Your “Competition”?
This brings up a common question with linking- should you link to others in your particular space?
I actually saw this in a Facebook group recently and there were a lot of different answers. Many said they would not link to someone in a similar niche (such a social media management). Others said they would link anytime, anywhere if the content was good.
I’m in a service based business right now and yep, sometimes I don’t get the client. Sometimes they go with other people and that’s okay. Some of the smartest people in my space, I end up in “competition” with. It doesn’t mean I won’t link to them.
If you want to build relationships with other bloggers, businesses and set yourself up for blogging success in the future, link.
Wrapping It Up
Hopefully this has given you a lot to think about as you create your content strategy. There are also great ways to include other bloggers in your posts such as round ups and interviews.
How do you link to other bloggers? Would you link to bloggers that might be considered “competition”? Tell me why or why not in the comments.