Yoast SEO is one of the most recommended plugins for a new blogger to use. However, many bloggers download it and then never really take advantage of all it offers.
Yoast can help you create better content by helping you create a better user experience which helps you rank higher. The plugin is super helpful for new bloggers who may not be ready to learn all about SEO. For more on how to get better organic search results, check out this article here.
So how do you use the Yoast system?
Read on for more…
The Yoast SEO Ranking System
When you open up a new blog post, you will see in your publish box a stoplight. This is the Yoast light. Just like a traffic light, it will show you if you are “good to go” to publish your latest post.
So how do you get that green light?
Yoast ranks your post on several factors:
Focus keyword- Your post needs to have a keyword assigned to it. This keyword needs to be never used before by a post on your blog.
Focus keyword appears in URL- You need to make sure that your keyword is in your URL. One trick I like to use is to make my slug (what’s on the end of the URL) the focus keyword.
Keyword density- The longer your article is, the more times you can use your keyword.
Page title- Your title needs to be no more than 65 characters. This is important for how your site shows up in Google. Ideally, Yoast wants you to use the keyword in the beginning of your headline.
Word count- To get the green light from Yoast, you need to write a minimum of 300 words.
Readability- Yoast SEO uses the Flesch Reading Ease Test to determine how easy your post is to read.
Subheadings- You need to include headings in your posts. This helps your reader have a better experience with your post. You get bonus points for using your keyword in a heading.
Links- A post with good SEO will include at least one link to either internal or external content. Choose your external links carefully because Yoast will ding you if you use content with the same keyword.
Images- It’s a well known fact, that posts with images perform better. So to get better SEO, include at least one picture.
Meta description- This is a fancy word for a summary of your post. To create a meta description, simply write a summary and why people should click on your link.
Why I Use Yoast
I will admit when I first started blogging, I really didn’t use Yoast SEO to it’s full capabilities. It’s taken me a lot of research to really be able to optimize a SEO post well.
Don’t focus on trying to get green lights in all areas. Sometimes, it’s simply just not logical to get green lights all the way down.
So tell me in the comments- do you use Yoast SEO? What’s your biggest challenge with using it?